Traditionally, Cambridge attracted small to medium sized businesses who sought to avoid the expense and saturation of the London market. Equally, the region is well known for its vast agricultural offerings and picturesque villages.
However, there is a ‘new’ Cambridge on the block which is rapidly becoming an inspiring hub full of modernisation and productivity. The region has always been full of potential but now it seems that Cambridge is gaining recognition as a powerhouse to rival London. The recent Dynamic Cities Index compiled data on 130 cities in Europe and scored each city in categories such as innovation, inspiration, inclusion, interconnection, investment and infrastructure. Cambridge was ranked third overall on that list – behind Paris (second) and London (first). To many this may come as a surprise, yet, the people who live and work in Cambridge have seen a number of high profile organisations set up shop in the area over the last decade. These include Microsoft, Darktrace and more recently, Apple and the relocation of Astra Zeneca’s head office.
These big name brands have resulted in a surge in demand for commercial and residential development – which the region encourages and gladly obliges. A quick glance over the Cambridge landscape and you will see projects such as the Cambridge Biomedical Campus, the Innovation Park and the North West Cambridge and CB1 developments in full flow. Despite the recent modernisation, practitioners are noticing the ever present commitment the region has to local businesses – who, in turn, are seizing the opportunities by expanding and diversifying their portfolios.
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